"Belwest" prepares novelties for the 2019 season: Spanish menorquinas and espadrilles

Spring is in full swing at BELVEST LLC workshops. A new spring-summer footwear collection is being created here. The enterprise's designers worked closely with their Italian colleagues on this collection. The European company BELVEST was founded in 1988 in the city of Vitebsk by the West German concern SALAMANDER.

BELWEST is one of the five most well-known footwear brands in Russia, a nine-time laureate of the "Brand of the Year" award in Belarus, and a high-tech full-cycle enterprise producing women's, men's, and children's footwear made of genuine leather.

Thanks to a unique technology implemented in production, which has no analogues in the CIS countries – leather printing – it is possible to create footwear models that comply with all European fashion trends. Immersion printing allows applying various types of decorative and protective coatings to products of complex shapes, made from different materials, including genuine leather, while maintaining its high quality.

As Sergey Sukhodolov, the leading specialist of the marketing department at BELVEST LLC, stated, the enterprise currently produces products for the whole family, as children's footwear production began here in August 2018, and this area is successfully developing.

— We actively use 3D systems, which speeds up the development process of new assortments, — notes Sergey Vasilievich. — We manage to update seasonal collections by 90 percent annually and develop up to 1500 new models.

So, what footwear will be trending this spring and summer? BELVEST LLC designers unanimously note that in the new collection, everyone will be able to find something to their liking: trendy, dressy, everyday, classic office, casual, and smart casual shoes. A wide range of sandals of all designs for feet of different widths is presented. Jair Liuk, a specialist from Brazil, is helping Vitebsk shoemakers master all the basics of last manufacturing in practice.

By the way, BELWEST will offer customers two new models this season that have not been released before: Spanish menorquinas (open-toed sandals with a flat sole and a flexible rigid heel loop embedded in the sole) and espadrilles (traditional fabric summer shoes with a flat braided rope sole). Speaking of color schemes, there is no clear dominance; pastel shades and bright, juicy colors are presented, reminiscent of the spring charm of Provence, or summer seaside holidays on the Italian coast… Many successful solutions have been implemented through the use of various textures: leather, velour, patent leather, textiles.

Special attention in the spring-summer collection is given to the sports line, and shoes will be released that can be used for fitness, visiting the gym, and confidently going for a run. This season, designers have started working with world-class professional sports brands, and they went to the international sports industry exhibition in Munich for inspiration. By the way, the collection also includes sneakers and trainers for children.

The past year was special for SOOO "Belvest", as the 50 millionth pair of shoes came off the assembly line. The company's branded store network is also actively developing, with over 400 branded stores in 146 cities of Belarus and the Russian Federation. And this year, the enterprise is focused on productive work.

"Vitbichi".