Belwest opened more than 30 branded stores in Russia this year

November 20, Minsk / Tatyana Chumakova - BELTA /. SOOO "Belvest" has opened more than 30 branded stores in 28 Russian cities this year. This was reported to a BELTA correspondent by Olga Klimenkova, an economist for marketing research at the enterprise. Thus, there are currently 72 "Belvest" branded stores operating in Russia in more than 50 cities. This year, stores have been opened in such Russian cities as Yaroslavl, Ulyanovsk, Samara, Izhevsk, Ufa, Belgorod, Kursk, Tolyatti, and Saransk. A store opened in Orsk this week. According to Olga Klimenkova, the enterprise's first branded stores in Russia appeared in the 1990s. The distribution network has been developing most actively in the neighboring country over the last two years. The entire range of the enterprise's footwear is sold in the Russian Federation. "In the southern regions of Russia, footwear of a democratic cut is in high demand, while in the northern regions, classic tailoring is preferred," noted the enterprise's economist for marketing research. "Belvest" footwear is sold in the Russian Federation in the medium-low and medium price segments. "Belvest" also has 8 branded stores in Latvia. In Belarus, the enterprise has 27 stores. In 2010, one store each was opened in Brest, Gomel, and Mozyr. For the second year in a row, the enterprise will offer its customers a New Year's footwear collection. This year's collection includes approximately 30 models. For women, the enterprise will present about 20 models of dressy shoes, and for men, 10 models of shoes and low shoes. Compared to 2009, the New Year's collection has been updated by 100%. In January-October of this year, the enterprise produced products at comparable prices worth Br140.7 billion, which is 22.5% higher than the level of the corresponding period last year. Consumer goods were produced at actual selling prices worth Br134.9 billion, an increase of 20.9%. Inventories of finished products as of November 1 amounted to 128.2% of the average monthly production volume, or about Br17.3 billion. In January-September, products worth over $6.5 million were exported. The "Belvest" enterprise was founded in 1988 by the Vitebsk factory "Krasny Oktyabr" and the German company Salamander. Since the end of 2002, "Belvest" has been a Belarusian-Russian enterprise. It produces footwear mainly from genuine leather for men and women, mostly casual, although the collection of fashion shoes has been significantly expanded in recent years, and since 2009, the collection of sports-casual shoes has also been expanded. Twice a year, "Belvest" updates its assortment by more than 50%. The enterprise is part of the "Bellegprom" concern. -0-