Belwest intends to sell 2.2 million pairs of shoes in 2011

March 3, Vitebsk / Diana Kurilo - BELTA /. SOOO "Belvest" intends to increase shoe sales by almost 700 thousand pairs in 2011, bringing sales to 2.2 million pairs, the enterprise administration informed a BELTA correspondent. Last year, the enterprise sold 1.5 million pairs of shoes with a sales profitability of over 25%. According to specialists, this was largely facilitated by the growth in the quality of manufactured products, regular updates of the model range, as well as the development of the distribution network. Currently, "Belvest" has 28 branded stores in Belarus and 73 in the Russian Federation in more than 50 cities. "Belvest" also has 7 branded stores in Latvia. This year, the enterprise will continue to develop its branded retail network and plans to open about 70 retail outlets in Belarus and abroad. The "Belvest" enterprise was founded in 1988 by the Vitebsk factory "Krasny Oktyabr" and the German company Salamander. Since the end of 2002, "Belvest" has been a Belarusian-Russian enterprise. It produces footwear mainly from genuine leather for men and women, mostly casual, although in recent years the collection of dress shoes has been significantly expanded, and since 2009, the collection of sports-casual shoes. Twice a year, "Belvest" updates its assortment by more than 50%. Half of the manufactured shoe volumes are sold abroad. The enterprise is part of the "Bellegprom" concern. -0-