Only 4 enterprises are involved in brand policy in the Vitebsk region - the regional executive committee

September 23, Vitebsk / Diana Kurilo - BELTA /. Four enterprises and the "Meat and Dairy Products" concern are engaged in brand policy in the Vitebsk region, stated Oleg Matskevich, Deputy Chairman of the Vitebsk Regional Executive Committee, at a meeting of the Vitebsk Regional Executive Committee today, BELTA correspondent reports. In his opinion, only joint ventures "Marko", "Belvest", OJSC "Vitebsk Broiler Poultry Farm", confectionery plant "Vitba" and some enterprises of the "Meat and Dairy Products" concern are engaged in targeted advertising. There is no outdoor advertising for products from such large manufacturers as Orsha Linen Mill, OJSC "Vityaz", OJSC "KIM". This situation has arisen due to the passivity of the enterprise managers. Regional manufacturers should pursue a more active advertising policy, especially concerning outdoor advertising and brand creation, believes Oleg Matskevich. Chairman of the Regional Executive Committee Alexander Kosinets also drew attention to the lack of advertising for Vitebsk manufacturers both within the region and beyond, and demanded that the region's advertising services market be made more dynamic. -0-