The Directorate of the "Slavianski Bazaar" begins the fight against counterfeit goods
June 15, Vitebsk / Diana Kurilo - BELTA /. The directorate of the "Slavianski Bazaar in Vitebsk" festival is concerned about the increase in counterfeit products bearing the official symbols of the international arts festival. This was announced at a press conference by the General Director of the Vitebsk Culture Center, Director of the Festival Directorate, Rodion Bass, a BELTA correspondent reports.
The illegal use of the registered trademark of the "Slavianski Bazaar in Vitebsk" festival continues, despite the directorate's efforts to widely inform manufacturers. Only 12 enterprises in the Vitebsk region have concluded agreements on the right to use the trademark. At the same time, various souvenir products with the festival emblem, produced in different parts of Belarus, appear on the shelves of kiosks and shops. Conscientious sellers have already raised the alarm and have appealed to the directorate with a request to clarify the possibility of selling such products.
In this situation, the festival directorate intends to take serious measures to protect its brand. It has sought help from lawyers specializing in intellectual property protection. Rodion Bass does not rule out that some unscrupulous manufacturers may face lawsuits.
The commercialization of the brand is not a whim of the directorate, but a global practice, emphasized Rodion Bass. Moreover, it is an opportunity to replenish the festival's budget to make it more spectacular and attractive, and to reduce budget expenditures.
With the support of Vitebsk enterprises, the festival directorate has released several types of souvenir products: postcards, badges, posters, and even non-exchangeable coins. However, the capabilities of the Vitebsk Culture Center do not allow for the production of these products in the required quantities to meet demand.
The festival's corporate logo is registered as a trademark in the State Register of Trademarks and Service Marks under number 19022 and is protected by the current legislation of Belarus. In accordance with the Civil Code, the owner of a trademark has the exclusive right to use and dispose of it, as well as the right to prohibit others from using the trademark. No one may use a trademark registered in Belarus, for which a certificate has been issued, without the permission of its owner. Unauthorized manufacture, use, import, offer for sale, or sale of a trademark or goods marked with this mark, or a designation similar to it to the point of confusion, is considered a violation of the trademark owner's rights. -0-