A designer from Polotsk dresses Russian stars in linen

Natalia Gaydarzhi started sewing clothes eight years ago. First as an entrepreneur, and a year later she founded her own design studio. Today, she is a businesswoman who dresses even Russian celebrities in Belarusian linen. Her original designs are in demand, and Natalia explains this very simply:

— Until the designers, pattern makers, and technologists of our enterprises learn to sew for themselves, nothing will sell. I do everything as if for myself. To put on a dress, go out in it, and feel beautiful.

Natalia often attends various shows of new collections or fashion weeks. And sometimes she is genuinely surprised that the exquisite items of clothing demonstrated by Belarusian manufacturers at such presentations, for some reason, never reach the masses. And in stores, goods with a "Soviet" flavor continue to gather dust on the hangers.

Natalia prefers linen, and only of Orsha production. The designer sees no drawbacks in this fabric – only advantages: a magnificent selection, excellent quality, a variety of colors. Even the peculiar knots on the material, which do not suit some seamstresses, delight the author and her clients, as this is a real indicator of naturalness.

By the way, Natalia is a staunch advocate of natural materials. She wears linen herself, dresses her daughters and granddaughter in it. All year round, as northern silk not only creates a cooling sensation in summer but also warms well in winter. Aware of its unique properties, Natalia sews not just sundresses or coats, but also linen fur coats. Of course, she uses fur as insulation (even old, worn-out fur coats of her grandmothers), and embellishes the outer side of the garment with linen and hand embroidery. Sewing a fur coat takes an average of only 2-3 days. However, embroidery, depending on its complexity, can take several weeks. But it's worth the effort. Russian TV presenter Evelina Bledans, who owns one such fur coat from a Polotsk designer, agrees with this.

However, sewing for beauties with model-like figures, Natalia admits, is not that difficult. She finds it much more interesting to dress women in plus sizes, over size 50. Firstly, fashion for curvier figures is an almost untapped niche. Secondly, not every cut suits fuller forms, so the search for new solutions is always interesting. And thirdly, all ladies want to be beautiful, so why shouldn't their regal figures be adorned with regal outfits?

Anastasia Alimova, "Vitebskiye Vesti".