The coat of arms of the Vitebsk region will adorn an administrative building in the center of Vitebsk for the first time

July 8, Vitebsk / Sergey Kotovets - BELTA /. The coat of arms of the Vitebsk region will adorn one of the administrative buildings in the center of Vitebsk for the first time on the eve of the Slavianski Bazaar in Vitebsk International Arts Festival, Director of the communal unitary enterprise Vitebskreklama Denis Lyutenko told a BELTA correspondent. Next to the coat of arms, there will be an inscription "Kvitney, rodnaya Vitebshchyna!" (Bloom, native Vitebsk region!), and work on installing the rooftop structure is being completed. It is planned to equip it with internal lighting, as well as to organize decorative lighting for the building. Changes will also affect the city's decoration in the area of the Summer Amphitheater. One of the buildings in the central part of the city is already adorned with the coat of arms of Vitebsk, and opposite the main festival venue, a LED inscription "Slavianski Bazaar" and the official symbol of the music forum - a cornflower - have been installed. For the first time in Vitebsk, 4 light-dynamic banners will appear over the intersection on Freedom Square - they will be made using cornflower light motifs and national ornaments. Banners with the official symbols of Vitebsk and the region will be placed above the main city transport arteries, as well as at the entrances to the regional center. The issue of installing LED screens in the area of Victory Square, near the city hall, and on the site near the Yanka Kupala National Academic Drama Theater is currently being worked out. A concept for the development of outdoor advertising has been developed and approved in Vitebsk, and all ongoing changes are being implemented in accordance with the new approach to the visual design of the urban territory, Denis Lyutenko noted. This will not only improve the quality of technical means for outdoor decoration of the regional center, but also form a unified visual perception of the urban space, and link the placement of advertising structures with the comprehensive improvement of the territory. More than 300 advertising structures are operated in Vitebsk, including almost 120 billboards, some of which will be used for social advertising during the Slavianski Bazaar in Vitebsk festival. -0-