"Marco" and "Baldinini S.r.l." will start producing shoes under the "Bravo" trademark
February 26, Vitebsk / Diana Kurilo - BELTA /. Designers of the famous Italian shoe company "Baldinini S.r.l." have provided the joint limited liability company (LLC) "Marco" with one hundred models of men's and women's shoes from their "Autumn-Winter 2011" working collection for production launch, the General Director of LLC "Marco" Nikolay Martynov told a BELTA correspondent.
It is expected that in July-August, under the supervision of "Baldinini S.r.l.", the production of high-quality leather shoes will begin at the "San Marco" factory, which is part of the "Marco" holding. Before that, Belarusian specialists will get acquainted with the specifics of production at Italian enterprises and undergo internships. According to the agreement, the foreign partner will fully provide all cutting patterns and documentation for the models.
According to Nikolay Martynov, together with the head of "Baldinini S.r.l." Jimmy Baldinini, it has been decided that "San Marco" will be able to produce elite footwear under the new brand "Bravo". Currently, the trademark is undergoing legal registration procedures in Belarus and the Russian Federation.
Italian and Belarusian businessmen have also agreed on promoting footwear under the "Bravo" trademark in the Russian market. In the first stage of cooperation, it is planned to produce about 100,000 pairs of elite shoes per year at "San Marco", half of which will be exported to Russia.
The joint limited liability company "Marco" is one of the largest shoe manufacturers in Belarus. It includes about a dozen enterprises, including three shoe production factories. According to the results of 2009, the company produced 3.5 million pairs of shoes, which is 452,000 pairs more than in 2008. The plans for 2010 include increasing production to 4 million pairs of shoes. More than 50% of the products are exported to Russia. The "Marco" enterprise was established in 1991, and it employs over 3,000 people.
The company "Baldinini" was founded in 1910 in the town of San Mauro Pascoli (Italy), where its main production facilities are still located. It produces high-quality elite leather footwear in the mid and upper price categories for men and women, as well as leather accessories. The products are distinguished by their exquisite design and are among the most prestigious in Europe and the world. The turnover of "Baldinini S.r.l." averages about 50 million euros per year. The company's enterprises employ over 300 people. 80% of the manufactured products are intended for export. A monobrand distribution network Baldinini has been established in the CIS and Eastern European markets. -0-