Novopolotsk knitwear manufacturer Lyubava-Lis is launching a new brand, Lyuvero

Already in April, Lyubava-Lis LLC plans to launch the "Luvero" trademark and surprise customers with a wide range of clothing featuring the latest fashion trends. – We always follow the directions of global fashion development and guarantee consumers high European quality of our products. In the new collections, we will try to present more bold experiments, original ideas, and exquisite models, – said Director Tatyana Khmelkova.

Among the latest popular trends, she noted the mastery of felting technique, i.e., wool rolling. Lyubava's craftswomen manually decorate finished knitwear with various patterns, adding extra charm. Currently, you can purchase items with printed patterns, such as the "Dayana" tunic, "Kira" jumper, and "Vesta" coat-poncho.

Modern fashionistas also appreciate another interesting offering from Lyubava. After purchasing an Austrian digital sublimation printing machine made to order, the company expanded its capabilities for finishing knitted and sewn fabrics with full-color patterns.

Soon, it is planned to acquire a new knitting machine from the world-renowned German company "Stoll," which will allow for an increase in the production of jacquard items with textured patterns created using the intarsia technique. In Italian, this word translates as "insertion," and in knitting, it signifies the weaving of additional colors into the main fabric: from small accents to entire pictures.

Focusing on high technologies, modern materials, and equipment from the best global manufacturers is a fundamental principle of the company's owners and managers, spouses Vyacheslav Malinovskiy and Lyubov Malysheva. They encourage their team to work under the motto: "The best should be accessible to the Belarusian consumer."

 It is no coincidence that "Lyubava" rightfully ranks among the leaders of the Belarusian knitwear market, and its products are consistently in high demand among the population. In February alone, 4.5 thousand knitted and 62 thousand sewn knitwear items of various styles and colors were produced.

By the way, an important component of success is studying customer feedback. Many of them convey their wishes to "Lyubava" through retail outlets, write letters, or call the numbers indicated on the labels. All comments and suggestions are taken into account. For example, it was at the request of many Minsk residents that the company opened two brand stores in the capital of the republic, and there are already ten of them in various cities of Belarus.

Soon, the eleventh store will open in Gomel. The development of its own retail chain has become a response to the challenges of the times. Due to known reasons, supplies of goods to the Russian Federation decreased last year, and "Lyubava" decided to more actively promote the brand in its own market.

— We see that Belarusians respect, love, and appreciate us. We will continue to justify the trust of our compatriots, — explained the new strategy Tatyana Khmelkova.

Larisa Malashenya, "Vitebskiye Vesti". Photos by Alexander Khitrov, BelTA.