Vitebsk State University will have a new corporate identity for its 100th anniversary

January 3, Vitebsk / Sergey Kochetov - BELTA /. Vitebsk State University named after P. Masherov has announced a competition for the development of a new corporate identity, which is intended to serve all public communications of the university in the year of its 100th anniversary. This was reported to a BELTA correspondent by the university's educational work department. The creative competition involves the development of an emblem, a logo, a commemorative anniversary badge of the university, and the design of marked postal items - a total of more than 10 corporate identity attributes that will be used in the university's branded products. One of the goals of the competition is to foster a sense of pride and respect for the historical past and present of the university, to continue established and develop new traditions. Students, faculty and staff, as well as postgraduate students and undergraduates of VSU, can participate in the competition. The main criterion for evaluating projects will be the originality of the artistic concept and execution, which should emphasize the priority of science, as well as reflect the specifics and history of the university. The winner or creative team that proposes the best project will be awarded university diplomas and valuable prizes. The results of the competition and the presentation of the corporate identity will take place in February 2010. The development of a new corporate identity is due to the growing role of VSU in the educational, innovative and cultural development of the region, as well as the need for clear positioning of the university as the oldest higher education institution in the country with rich traditions of training scientific and pedagogical staff. Vitebsk Teachers' Institute was opened on November 21, 1910, to train teachers for higher primary schools and became the first educational institution of its kind in the territory of modern Belarus. The institute had a 2-grade city school for practical training of students with a 3-year course of study. Young people of all ranks and estates, not younger than 16 years old, were admitted to the institute. Each entrant pledged to work for at least 6 years as a teacher in a city school upon assignment by the educational authorities. The university staff included a director, 15 teachers, a chaplain, a doctor, and a clerk. The institute taught pedagogy, Russian and Church Slavonic languages, arithmetic, algebra, geometry, history, geography, natural history and physics, drawing and painting, penmanship, singing and gymnastics, and manual labor. Vitebsk Teachers' Institute existed until 1917, after the revolution it was transferred to the jurisdiction of the People's Commissariat of Education and transformed into a pedagogical institute. In December 1934, the pedagogical institute was named after Sergey Kirov. From September 1, 1995, Vitebsk State Pedagogical Institute named after S. Kirov was transformed into Vitebsk State University, which since February 1998 has borne the name of Pyotr Masherov, a graduate of the Vitebsk university.-0-