Orsha's "Svitanak" intends to create a chain of branded stores in Belarus

November 10, Vitebsk / Olga Bogacheva - BELTA /. CJSC "Svitanak" (Orsha) intends to create a chain of branded stores in Belarus. This was announced to a BELTA correspondent by the enterprise's director Lyudmila Kuznetsova today at the opening of a branded store in Vitebsk. According to her, a few years ago the Orsha enterprise worked mainly on tolling orders from Italy, France, Russia, and the Baltic countries. Its own production began to actively develop in the early 2000s. Over the past five years, the share of its own production has grown from 15% of the total output to more than 50%. This work will continue in the coming years, the head said. To increase the share of its own production, the enterprise intends to create a chain of branded stores in Belarus. The store opened today in Vitebsk is the first step in this direction. A branded store also operates at the enterprise in Orsha, and a store is planned to open in Mogilev in 2011. In addition, "Svitanak" has already opened its own trading house in the Moscow region. In January-September of the current year, the enterprise increased its output at comparable prices by 23% to Br23 billion compared to the same period in 2009. The enterprise was founded in 1924. In 1991, it became a closed joint-stock company. It specializes in sewing outerwear for children and teenagers of different age groups, and also produces school uniforms for girls. The average number of employees is about 750 people. Production capacity allows for the production of 400,000 units of products per year. The profitability of sales for January-September was 13.3%. The share of exports of own production is about 20%. Supplies are made to Russia. -0-