A practical seminar on promoting the export of Belarusian enterprises was held in Vitebsk
On October 3, 2018, in Vitebsk, representatives of the National Marketing Center held a practical seminar for enterprises and organizations titled "Effective Tools for Promoting Exports of Belarusian Enterprises. Ensuring Procurement of Goods, Works, and Services in the Republic of Belarus and Abroad."
The event was held at the Vitebsk Regional Executive Committee. More than 130 people participated, including heads and specialists of marketing and advertising departments, foreign economic activities, procurement, sales, and distribution of enterprises in the Vitebsk region, including small and medium-sized businesses. In particular, these included SO "Vitebsk Concern "Meat and Dairy Products", OJSC "Verkhnedvinsk Butter and Cheese Factory", OJSC "Vitebskdrev", CJSC Orsha OPTF "Svitanak", OJSC "Postavyfurniture", OJSC "Orshacheesefactory", "Vitba" Confectionery Factory, OJSC "Znamya Industrializatsii", UP "Gluboksky Dairy and Canned Food Plant", OJSC "Moloko", OJSC "Vitebskiye Kovry", and others.
In her address to the participants, the Chairperson of the Economics Committee of the Vitebsk Regional Executive Committee, Anzhelika Nikitina, noted that the region faces serious challenges in export development and expressed hope that the event would result in an increase in supplies to foreign markets.
The Director of the National Marketing Center, Valery Sadokho, reported that the event is being held as part of the assignment from the Ministry of Foreign Affairs to provide informational and organizational support to Belarusian enterprises in developing foreign economic activities. "Export is an important component of enterprise activity. And today, it is not enough to produce and sell; it is necessary to constantly monitor market changes and adapt to new conditions," Valery Sadokho clarified. He, in particular, drew attention to the prospects of Belarus's accession to the WTO, noting that industrial and construction enterprises would have to restructure their operations, while the processing industry, including the food industry, could gain certain benefits from accession.
Representatives of the National Marketing Center spoke about the intricacies of conducting marketing research, finding buyers and business partners, and effective participation in exhibitions. The discussion also covered the formation of appropriate advertising messages using printed products and the possibilities of using online platforms to promote domestic goods in foreign markets, using the example of analyzing exporters' websites and working with the Export.by portal. Participation in foreign procurement and tenders was a separate topic.
In addition, a series of free online seminars for enterprises and organizations with the participation of Belarusian embassies abroad was announced. The schedule for these events will be available soon on the website www.ncm.by.
Participants of the practical seminar were able to ask questions of interest and receive comprehensive information on the activities of the National Marketing Center. Events in this format are planned to be held in other regional centers of Belarus.