Two Vitebsk enterprises were recognized by the international jury of the "Brand of the Year-2012" competition.
According to experts, the best footwear in the country is produced by SOOO "Marko". This is precisely the production facility that received the award in the consumer nomination "Brand Leaders". Vitebsk milk from OJSC "Moloko" has been recognized as the best regional product.
The professional competition is aimed at developing marketing and branding in Belarus, and the competitiveness of domestic goods. Among the winners are trademarks widely known to our domestic and foreign consumers, characterized by good product quality, high-tech production, and active market promotion. In 2005, with the support of the UN, an additional nomination "Socially Responsible Brand" was established in Belarus to popularize the experience of corporate social responsibility in our country at the international level.
This time, the Grand Prix went to SOOO "Mobile TeleSystems". Among the holders of gold medals and diplomas of the competition are well-known brands such as "Savushkin Product", "Bank BelVEB", "Svitank", "Elema", "Milavitsa", "Conte", "Darida", "Kommunarka", "Lidskaya Muka", "Mara", "Atlant", and others.
The Brand Persons of Belarus have been recognized as Aliaksandra Herasimenia, Max Mirnyi, Victoria Azarenka, Anatol Yarmolenko, Larisa Gribaleva, and other representatives of great sports, business, and stage.