RUE "Vityaz" reduced its warehouse stocks by Br9 billion in July-August.

September 21, Vitebsk / Olga Bogacheva - BELTA /. RUPP "Vityaz" reduced its warehouse stocks by Br9 billion in July-August, Deputy Director for Marketing and Quality of the enterprise Alexander Senkovsky told a BELTA correspondent. According to him, one of the effective measures to stimulate sales was the advertising game "Territory of Gifts from Vityaz", in which about 25 thousand Belarusians took part. More than 3 thousand of them became prize winners: vacuum cleaners, DVD players, CRT and LCD TVs, etc., the interlocutor said, noting that holding large-scale promotions for customers is a good tradition of the Vitebsk TV plant. Thus, earlier "Vityaz" had already organized lotteries for an apartment and a car. Alexander Senkovsky also noted that the enterprise is export-oriented. For example, more than 50% of television products were supplied to Russia, but due to the global crisis, the share has decreased somewhat. "At the same time, Vityaz did not stop for a single day, it did not switch to a shortened working week, but continued to look for ways out of the unfavorable situation," the deputy director emphasized. He also noted that the measures taken yielded results. In particular, in Belarus, due to the offered product range, it was possible not only to maintain but also to expand the market. In addition, exports to Russia are gradually increasing, and improvements in the financial and economic condition of the enterprise are outlined. "All these positive trends inspire confidence that by the end of the year, Vityaz will approach with good production indicators," added Alexander Senkovsky. The enterprise was founded in 1976. RUPP "Vityaz" specializes in the production of television, fire safety and household appliances, medical equipment, furniture, and building materials. Currently, 5,000 people work at the enterprise. -0-