A Council for Outdoor Advertising will be established under the Vitebsk Regional Executive Committee

An Outdoor Advertising Council will be established under the Vitebsk Regional Executive Committee. This decision was made today at a meeting of the Vitebsk Regional Executive Committee by its Chairman, Alexander Kosinets, during the consideration of the state of outdoor advertising in the region and its development prospects, reports BELTA correspondent BELTA.

Alexander Kosinets criticized the current state of outdoor advertising in Vitebsk and the region's district centers. "There is no system of organization, management, and clear control in this area; everything is done chaotically. The execution of outdoor advertising is of low quality, and there is no regular updating," stated the governor, noting that this activity currently brings insignificant income to the region. Meanwhile, budget revenues in this area, in his opinion, can be quite high. However, this requires economic calculations, business plans, and a clear strategy.

In this regard, Alexander Kosinets instructed to create a Council for Advertising under the leadership of the Deputy Chairman of the Vitebsk Regional Executive Committee, Oleg Matskevich, and to develop an effective outdoor advertising development program. In addition, directorates for outdoor advertising, which will be engaged in its development at the local level, must function in each city and district of the region.

Olga Bogacheva