Lacoste sports jackets are sewn at the Vitebchanka enterprise.

It is no secret that the clothing of the famous French brand "Lacoste" is distinguished not only by its elegance and lightness, simple cut and clean lines, but also by its highest quality. The company has been building its reputation for several decades, so the firm's management considers it unacceptable to deviate from the set course and chooses only those manufacturers as partners who are capable of bringing the boldest ideas to life not just well, but flawlessly. Among them is UPPC "Vitebchanka".

According to Irina Stuk, Deputy Director for Commercial Affairs, the latest cutting, sewing, down-filling, and other equipment installed at the enterprise in recent years has made it possible to increase labor productivity, reduce the cost of production, improve its quality, and expand the range. As a result, "Vitebchanka" has become an attractive partner for many brands.

– Today, we have offers from reputable firms, – says Irina Olegovna. – But large well-known companies often offer prices that do not suit us. Therefore, we approach customers selectively. When Russia declined due to the fall in the ruble exchange rate, we entered the European market through the Baltic countries. Now, until October, we have a portfolio of orders: we will be sewing down jackets, including for the "Lacoste" firm. Products for this brand are labor-intensive and complex to process. Quality is strictly controlled. It can be said that our staff, by cooperating with such well-known companies, are undergoing serious training, improving their qualifications, which will naturally be useful in the future. In addition, we have started cooperating with the Vitebsk State Technological University.

We participated in the creation of Lyudmila Tarakanova's new collection. Such a partnership has also brought invaluable experience. However, our niche is still outerwear. Today, there are only a few down jacket manufacturers: not every enterprise can afford expensive equipment.

Of course, considering that we are a garment factory, we can re-equip

and expand the product range infinitely, try to catch up with the leaders, but, firstly, such an approach requires serious investment. Secondly, why compete with "Komintern", which has its own developments of technologists and designers. Modernization is not just about buying a modern technological line, it also requires people. It is better to occupy your niche and work calmly.

When there is targeted work on a specific assortment, a specific group, specialists become professionals. Due to incoming proposals, we would increase production volumes, but the factory lacks seamstresses. So, we welcome everyone who wishes to join "Vitebchanka".

Elena Sys. Photos by Anton Stepanishchev, "Vitebskie vesti".