UNOVIS-grand and UNOVİS-lapot will be awarded in Vitebsk to the heroes and anti-heroes of urban advertising

February 13, Vitebsk / Diana Kurilo - BELTA /. The birthplace of the Creators of New Art (UNOVIS) - Vitebsk will for the first time honor the heroes and anti-heroes of urban advertising, the director of the "Vitebsk Center for Contemporary Art" museum and the initiator of the idea, Valentina Kirillova, told a BELTA correspondent. "A city where artistic ideas were born that changed the visual perception of the world and initiated avant-garde art should not have unaesthetic objects of advertising and information," the interlocutor is sure. Her idea was supported by famous artists, art critics, and teachers of the design department of the Vitebsk State Technological University, who united to select the most striking and the most unsightly urban advertising. On the birthday of UNOVIS, which will mark its 90th anniversary on February 14, the center for contemporary art will summarize the results of the competition and award its laureates. UNOVIS-grand will be awarded to enterprises whose visual objects - signs, shop windows, design - adorn the city of avant-garde artists, while UNOVIS-bast shoe awaits those who still have to work and work on their image. As a bonus, the owners of "bast shoes" will receive consultations from professional designers, Valentina Kirillova assured. The Creators of New Art were teachers and students of the Vitebsk People's Art School. Historians know the exact date of the creation of this association of innovators - February 14, 1920. UNOVIS, headed by Kazimir Malevich, included Lissitzky, Chashnik, Ermolaeva, Magaril, Suetin, and Khidekel. UNOVIS branches were established in Moscow, Perm, Saratov, and Smolensk. During 1920-1924, the Vitebsk Committee of UNOVIS was the central association of creative forces. The unique pedagogical system of art education developed by UNOVIS artists is still used today. Future artists and designers are trained according to it in France, Germany, Poland, and Hungary. -0-