Verkhnedvinsk Butter and Cheese Factory presented its products at the largest exhibition in China
JSC "Verkhnedvinsk Butter and Cheese Factory" presented its products in China. The enterprise took part in the International Food Exhibition "Sial China – 2016" in Shanghai.
At one of the largest food exhibitions in the world, manufacturers from Verkhnedvinsk were the only representatives from the Vitebsk region. In general, Belarusian enterprises brought meat delicacies, sausages, semi-finished products, poultry products, bakery products and frozen foods, as well as various types of cheeses, butter, skimmed milk powder, and whey. In total, about 2,900 exhibitors from more than 70 countries took part in the exhibition, their stands occupied an area of over 130 thousand square meters.
– We presented a product that is quite new for the Chinese market – cheese, which exhibition visitors tasted with interest. It is truly new for them, as Asia has a completely different food culture. But demineralized whey for baby food production could be more promising in terms of cooperation; we left samples of it with potential Chinese partners, – noted Viktor Krupenko, marketing specialist at JSC "Verkhnedvinsk Butter and Cheese Factory".
Whether Belarusian manufacturers will manage to enter such a specific and promising market will be shown by time. On this path, they will have to overcome not only thousands of kilometers but also quite high competition.
Olga Maslovskaya, "Vitebskiye vesti". Photo from the BelCCI website.
At one of the largest food exhibitions in the world, manufacturers from Verkhnedvinsk were the only representatives from the Vitebsk region. In general, Belarusian enterprises brought meat delicacies, sausages, semi-finished products, poultry products, bakery products and frozen foods, as well as various types of cheeses, butter, skimmed milk powder, and whey. In total, about 2,900 exhibitors from more than 70 countries took part in the exhibition, their stands occupied an area of over 130 thousand square meters.
– We presented a product that is quite new for the Chinese market – cheese, which exhibition visitors tasted with interest. It is truly new for them, as Asia has a completely different food culture. But demineralized whey for baby food production could be more promising in terms of cooperation; we left samples of it with potential Chinese partners, – noted Viktor Krupenko, marketing specialist at JSC "Verkhnedvinsk Butter and Cheese Factory".
Whether Belarusian manufacturers will manage to enter such a specific and promising market will be shown by time. On this path, they will have to overcome not only thousands of kilometers but also quite high competition.
Olga Maslovskaya, "Vitebskiye vesti". Photo from the BelCCI website.