Vitebsk Meat Processing Plant Updated Its Product Range by Almost Half in January-April

May 15, Vitebsk / Olga Bogacheva - BELTA /. Vitebsk Meat Processing Plant JSC has updated its product range by almost half in January-April this year, the enterprise informed a BELTA correspondent. In particular, on the eve of the summer season, the plant began to produce more types of shashlik in various marinades, and also started producing beef shashlik. The group of products for preventive purposes, intended for diabetics, school-aged and preschool children, has significantly expanded. Vitebsk Meat Processing Plant offers them semi-finished products containing inulin, seaweed, lactulose, as well as "Children's with Milk" sausages and other products in this group. By discontinuing unmarketable products and offering something new, and increasing the output of products favored by consumers, the enterprise quickly responds to changes in demand. To this end, meat processing plant employees conduct weekly surveys among customers at the company store chain. Based on the data obtained, their requirements and opinions are studied. Competition with other manufacturers also forces constant improvement. To this end, the enterprise annually directs significant investments to modernization and technical re-equipment, improves the sanitary level of production, and introduces new technological processes. In January-April, the meat processing plant produced products worth Br73.3 billion, which is 16.2% more than in the same period last year. Exports increased by 37.9% to $7.7 million. The profitability of sold products for three months was 1.7%. The enterprise was founded in 1973 and joint-stock company in 1998. It specializes in the production of meat, sausage, dry-cured products, and semi-finished products. The range includes over 250 items. The average number of employees is over 1.4 thousand people. -0-