Vityaz has developed a smart TV on the multimedia platform of Russian Yandex
The foundation of the created software for "Vityaz" TVs is the SmartTV multimedia platform, which Russia's largest internet company developed and launched in April 2020 on the Android operating system. The collaboration became possible due to the fact that modern and high-quality products under the "Vityaz" brand have proven themselves well in the Russian market, including the significant popularity among consumers of "Vityaz" models with SmartTV support, Valery Zaitsev explained.
The "Yandex" multimedia platform in "Vityaz" TVs allows users to watch broadcast channels and utilize all Smart TV features within a unified interface, including the voice assistant "Alice." Owners of television sets with the proprietary software can watch and search for movies in online cinemas, use YouTube, including without switching between different content sources. It can be used to create curated lists of recommended movies and videos. To enable parents to shield children from unwanted content, the platform features a so-called children's mode. Its activation allows blocking access for young children, for example, to movies and series intended for viewers above a certain age. To disable the mode, a security PIN code is required.
Today, OJSC "Vityaz" is a diversified enterprise, engaged in more than 20 types of activities. Nevertheless, the production of television and medical equipment continues to hold the largest share in the joint-stock company's production portfolio. The range of televisions is actively updated and expanded, mainly with models featuring large screens and Ultra HD or 4K resolution. This standard is becoming increasingly common in the market. Among the new products of 2020, the production of a line of frameless LED televisions, model 43LU1204, was mastered, which quickly gained popularity in Russia. Since the launch of sales in Russian home appliance and electronics hypermarket chains, about 10,000 units of televisions of this model have been sold.
According to the results of 2019, "Vityaz" televisions are confidently among the top 10 best-selling brands in the Russian market. The share of television equipment in the enterprise's export performance exceeds 85%. For 9 months of 2020, more than 210,000 TV sets were produced and sold, which is 3 times more than in the same period of 2019. This includes about 200,000 units supplied to foreign markets. "Vityaz" exports in value terms in 2020 increased by more than 2.5 times.
The Vitebsk Television Plant "Vityaz" was established in 1976. In 2010, the enterprise was corporatized with a 100% state share in the authorized capital. Today, OJSC "Vityaz" develops the production of television equipment, medical equipment, a line of modern charging stations for electric vehicles, and other high-tech products, as well as provides a wide range of production services. More than 1,000 people work at the enterprise.