Why and how a leader should form a personal brand - explained to the youth in the promising personnel reserve of the Vitebsk Regional Executive Committee
The event, held in Vitebsk and lasting five days, brought together over 20 young people who are part of the executive committee's promising personnel reserve. Seminars and trainings were conducted for them, and lectures were given on the organization of a leader's activities and the team they lead, positioning their work in the media and society, public speaking skills, and stress management.
— The participants came from all over the Vitebsk region. They work in various fields, from agriculture and housing and communal services to cultural institutions. In the future, many are capable of becoming high-level managers. Therefore, they must constantly develop and acquire new knowledge and skills. These courses are an excellent opportunity in this regard, — said Larisa Korenko, chief specialist of the main organizational and personnel work department of the executive committee. — The secrets of a young leader's success were shared with the participants by Igor Moroz, head of the Senno District Executive Committee, and Viktor Glushin, deputy chairman of the Vitebsk City Executive Committee. Anatoly Linevich, Assistant to the President of the Republic of Belarus — Inspector for the Vitebsk Region, representatives of the regional authorities, and teachers from the Regional Institute for the Development of Education and Vitebsk State University named after P.M. Masherov also shared their experiences.
A round table discussion on why and how a leader should form a personal brand generated great interest. The speakers were natives of the Vitebsk region under 35 who have achieved significant success in their fields: Andrey Lapin, head of the Digital Agency LAPIN; Gleb Lapitsky, General Director of the Vitebsk Culture Center and Director of the Slavianski Bazaar in Vitebsk International Arts Festival; and Vyacheslav Khrol, First Secretary of the Regional Committee of the BRSM.
— I shared with the audience the secrets of how to use social networks to promote corporate interests, positioning, and search for qualified personnel, — clarified Andrey Lapin. — Civil servants must understand that, by and large, they are no different from top managers of private companies and also need to promote their personal brand today to achieve high results and advance their careers.